More Than a Plush.
Rooted in Howard University pride, brought to life by family, and made to carry the culture from one generation to the next.
Built on Pride.
Made for Generations.
HBCU Novelties began with a simple idea: create something meaningful that celebrates the spirit and legacy of Historically Black Colleges and Universities, beginning with Howard University.
Founded by a proud Howard University alumna, our brand brings school pride, family memories, and the joy of the HBCU experience together in keepsakes worth holding on to.
A Family Story You Can Hear.
Our HU You Know Bison sound plush is more than a collectible. The founder's nieces and nephew helped bring HU You Know Bison Plush Toy to life with their voices, making the familiar “HU You Know!” chant a personal celebration of Howard pride and family.
That family connection is woven into every plush, connecting today's students and alumni with the next generation.
Our Culture. Our History. Our Legacy.
We believe HBCU pride should be seen, heard, celebrated, and passed down. From the yard to the living room, our keepsakes are made to spark conversations, bring back memories, and introduce young people to a tradition of excellence.
Made to Mean Something.
School Pride
Celebrate the traditions, community, and unforgettable experiences that make HBCUs special.
Family Legacy
Share the stories and memories that connect generations of students, alumni, and future Bison.
Culture That Lasts
Create keepsakes that honor where we come from and inspire the people coming after us.
Take a Little Howard Pride Home.
Whether you're a student, an alum, or part of a proud HBCU family, there's a place for you in our story.
Meet the HU You Know Bison